The Role of Sustainability in Family Firm Branding: An Identity-Based Analysis. Junior Management Science, [S. l.], v. 11, n. 2, p. 26, 2026. DOI: 10.5282/jums/v11i2pp381-406. Disponível em: https://jums.ub.uni-muenchen.de/JMS/article/view/5358.. Acesso em: 13 aug. 2026.