The Reciprocal Connection Between Identity and Consumption: A Literature Review. Junior Management Science, [S. l.], v. 5, n. 2, p. 246–261, 2020. DOI: 10.5282/jums/v5i2pp246-261. Disponível em: https://jums.ub.uni-muenchen.de/JMS/article/view/5075.. Acesso em: 19 may. 2024.