Value Creation Opportunities of Generative AI – A Case Study. Junior Management Science, [S. l.], v. 10, n. 3, 2025. DOI: 10.5282/jums/v10i3pp631-656. Disponível em: https://jums.ub.uni-muenchen.de/JMS/article/view/5314.. Acesso em: 6 sep. 2025.