Market reactions to the servitization of product offerings - An event study on the software as a service model. Junior Management Science, [S. l.], v. 3, n. 2, p. 121–150, 2018. DOI: 10.5282/jums/v3i2pp121-150. Disponível em: https://jums.ub.uni-muenchen.de/JMS/article/view/5016.. Acesso em: 22 dec. 2024.